Earth-Minded fashion is essential to a healthy and thriving future for our planet.
"If the fashion industry does not accelerate its response to climate change, it will by 2030 produce around twice the volume of emissions required to align with Paris Agreement global warming pathways.
From rising sea levels, to extreme rainfall and more powerful heatwaves, the consequences of climate change can no longer be ignored.
All players in the fashion cycle have the potential to significantly reduce carbon emissions and help put the industry on the 1.5-degree pathway, through coordinated decarbonisation efforts or sustainable consumption choices."
Made To Order
In traditional retail, products are made in large quantities, often exceeding market demand. One in every five garments reaches a landfill without being worn even once, making it a major contributor to environmental damage.
By choosing the made-to-order model, apparel is created only as the order is placed, creating less fabric waste than conventional manufacturing.
This model allows us to learn what works and what does not while avoiding textile waste from overproduction.
What Does "Post-Consumer" Mean?
"Post-consumer" is a term used to communicate that virgin materials, and the resources they come from, were avoided in the production of that item. A vitally important step in the decarbonisation pathway.
Direct-To-Garment, or DTG, is a printing method that sprays ink onto the garment. The ink then soaks into the fibers of the garment. These printers can often use water-based inks free of harmful chemicals. However, they can be prone to snags from velcros or scracthy surfaces, especially on the darker prints.
Screen Printing, a traditional method of printing, is where ink is pushed through a woven screen onto the fabric. The ink doesn’t soak into the fabric, but lays on top of the product and typcially uses a lot of water with plastisol inks that don’t biodegrade.
Today 95% of items in our store use the DTG print method and we are working to phase out the rest.