Our Ocean
Needs You.
Needs You.
ʻĀina is not a backdrop. She is our relative.
The ocean is not a resource to extract from. She is our family. Indigenous peoples have always known what Western science is only now proving: when we harm the ocean, we harm ourselves. What we take, we must give back.
Ka Pilikia Nui
THE PROBLEM
Every year, over 640,000 tons of fishing nets, ropes, and gear are abandoned in our oceans.
Ghost gear that traps marine life, breaks down into microplastics, and poisons the waters that sustain us.
We see it on our shorelines all around Hawaiʻi.
Scientists have now found microplastics in human blood, lungs, and even placentas.
This is not someone else's problem.
This is our kuleana.
International Union for Conservation of Nature (IUCN). "Marine Plastics."
E HOLOMUA KĀKOU
The Big Polluters
For six years running, Coca-Cola, PepsiCo, and Nestlé have been named the world's worst plastic polluters. But there is another killer in the ocean most people never see: ghost nets. Industrial fishing fleets abandon 640,000 tons of nets every year, and they wash up on Hawaiian shores from Kaʻena Point to Kamilo Beach. The Great Pacific Garbage Patch (46% ghost nets by weight) circulates directly through our waters, strangling beloved sea turtles and dolphins, smothering coral reefs, and littering our coastlines with the fishing industry's waste. Through global partnerships like Healthy Seas, Ghost Fishing, and The Ocean Cleanup, these nets are recovered from Hawaiian waters and beyond, then chemically regenerated by ECONYL® into virgin-quality nylon. We didn't invent this technology. We did the work of connecting it to Hawaiʻi, and building something functional from something destructive.
They will only change when it hurts their bottom line.
Every dollar you spend is a vote. Every product you refuse to buy sends a message in the only language these corporations understand: revenue loss. When quarterly earnings drop, when shareholders demand answers, when market share shifts to competitors who do better, that's when change happens. Not because they suddenly care, but because you forced their hand.
This is a two-front battle
Stop funding the pollution.
First, stop buying from Coca-Cola, PepsiCo, and Nestlé directly. Their sodas, their bottled water, their snacks wrapped in single-use plastic. Hit them where it counts.
Second, support brands like ours that partner with Aquafil and Carvico to find purpose for these forgotten materials.
The truth is, your swimsuit purchase won't bankrupt Coca-Cola tomorrow. But here is what it does do:
It builds the regenerative economy that will replace them. Every dollar you spend funds the infrastructure that collects abandoned fishing nets.
It validates the business model that threatens polluters. It proves there's profit in cleanup. When the regenerative economy becomes too big to ignore, when it's more profitable to recover plastic than produce new waste, that's when giants fall.
YOUR POWER
Your purchase isn't just a transaction.
It is investment capital for the world we're building. Starve the polluters. Feed the solution. That's how you hold corporations answerable for the behavior that's destroying our planet.
Your wallet is your power. Use it.
SOURCING OUR SWIMWEAR
Not all recycled materials are created equal. Most plastics can only be recycled a handful of times before they degrade into unusable waste, destined for landfills or incinerators. It's not a solution. It's just a slower path to the same ending.
That's why we partner exclusively with Aquafil and Carvico, two pioneers rewriting the rules of what's possible.
AQUAFIL
Aquafil's ECONYL regenerated nylon is a breakthrough. Unlike traditional plastics that lose integrity with each recycling cycle, ECONYL can be regenerated infinitely without any loss in quality.
Abandoned fishing nets recovered from the ocean, old carpets, fabric scraps, all of it becomes virgin-quality nylon that performs identically to petroleum-based materials.
Your swimsuit today was once ghost gear strangling marine life. Your worn-out swimsuit tomorrow becomes someone else's activewear, yoga pants, or the next generation of swimwear.
The cycle never ends. The material never degrades. This is what a truly circular economy looks like.
CARVICO
Carvico takes that revolutionary material and transforms it into some of the world's most advanced performance fabrics.
Their Italian craftsmanship delivers exceptional stretch, recovery, chlorine resistance, and UV protection, proving that sustainability doesn't mean sacrificing quality.
Every yard of Carvico fabric represents a massive reduction in carbon footprint compared to virgin nylon production, while keeping ocean plastic out of the water permanently.
Circular Economy
Together, Aquafil and Carvico have built the infrastructure for regeneration at scale. They've proven that circular economy isn't a utopian fantasy, it is a viable, profitable business model that's already transforming tons of ocean waste into premium products.
When you choose swimwear made from their materials, you're not just buying a product. You are funding the expansion of collection networks that pull ghost gear from our oceans. You are validating the technology that makes infinite recyclability possible. You are supporting the companies bold enough to prove that we don't need virgin plastic to create exceptional products.
This is how we build the future. One regenerated fiber at a time.
One Ocean,
One Planet.
One Planet.