Curating Conscious Clothing
I 'IKE KE KANAKA I NA NANI O KONA WAHI I HĀNAU 'IA AI.

Ulūlu

E ʻulu kākou ē!

Lole ʻAuʻau

Swimwear for Hawaiʻi's ʻOhana

Love Your Body

Body Inclusive Swim

ʻŌpio

Functional Activewear for Youth
E ʻULU KĀKOU Ē
Ulūlu

The ʻulu tree, or breadfruit, is a symbol of growth and has been a staple for Hawaiians for nearly a thousand years. ʻUlu fruits are eaten, wood used for homes and canoes, bark made into cloth, and sap used for medicine and waterproofing. ʻUlu can live for a century and produce hundreds of pounds of fruit annually. When a child is born, an ʻulu tree is often planted for a lifetime of abundance.  

New Arrivals

ULŪLU ʻELEʻELE

5740024_9014

Ulūlu ʻEleʻele Bodysuit, Cheeky XS-3XL

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5133286_9966

Ulūlu ʻEleʻele Liʻi, Keiki Bodysuit

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9979540_9079

Ulūlu ʻEleʻele Lole ʻAuʻau - Swim Shorts, Activewear XS-XL

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9404022_12035

Ulūlu ʻEleʻele Recycled Bikini Top, Pōʻaiapuni

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Ulūlu ʻEleʻele Bodysuit Liʻi, ʻŌpio (Youth)

7319251_9973

Ulūlu ʻEleʻele Bodysuit Liʻi, ʻŌpio (Youth)

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2967724_10466

Ulūlu ʻEleʻele Lole ʻAuʻau, SWIM ʻŌpio Rash Guard (Youth)

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8528984_12743

Ulūlu ʻEleʻele Lole ʻAuʻau - Swim Shorts, PLUS 2X-3X

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1298789_9811

Ulūlu ʻEleʻele Kāne Lole ʻAuʻau - Recycled Activewear Shorts

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6583963_9333

Ulūlu ʻEleʻele Lole ʻAuʻau, SWIM Wāhine Rash Guard, Activewear

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9480653_10459

Ulūlu ʻEleʻele Lole ʻAuʻau, SWIM Keiki Rash Guard

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8795952_12042

Ulūlu ʻEleʻele Recycled High-Waist, High-Thigh Bikini Bottoms, Pōʻaiapuni

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2672855_9828

Ulūlu ʻEleʻele SWIM Leggings - Wāhine Activewear PLUS 2X-4X

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8862921_9703

Ulūlu ʻEleʻele Lole ʻAuʻau, ʻŌpio SWIM Leggings (Youth)

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Hau Ola

HE HAU OLA KE ALOHA. OLA ʻO UKA. OLA ʻO KAI.

8255792_9079

Hau Ola Lole ʻAuʻau - SWIM Shorts, Activewear XS-XL

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5368616_9014

Hau Ola Bodysuit, Cheeky XS-3XL

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2103603_9966

Hau Ola Li'i, Keiki Bodysuit

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2200652_9973

Hau Ola Bodysuit Liʻi, ʻŌpio (Youth)

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6465259_12743

Hau Ola Lole ʻAuʻau - SWIM Shorts, Activewear 2X-3X

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1981739_9333

Hau Ola Lole ʻAuʻau, SWIM Wāhine Rash Guard

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3142585_10459

Hau Ola Lole ʻAuʻau, SWIM Keiki Rash Guard

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2916958_10466

Hau Ola Lole ʻAuʻau, SWIM ʻŌpio Rash Guard (Youth)

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Earth-Minded,
Responsible Fashion
Now Funding Carbon Removal

Rather than offsetting carbon we are helping to fund high-impact companies like Running Tide and Remora to make real carbon removal impacts on Earth with every purchase.

HEMP & Organic Cotton

Made in the USA, Plastic-Free.

Noe 'Ula

Forever connected in the dawn of a new day